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Md Delwar Hossain
May 12, 2022
In MindKare Forum
The Weibo topics caused by the event also covered 4 million+ people, and won the “2018 Brand Marketing Case Award”. So, how exactly did the marketing Special Database campaign work, and what were the key factors for its success? 1. Brand spokesperson & value promotion that fits the image This youthful brand marketing campaign, also known as "battle marketing of hip-hop", is mainly aimed at young people in second-tier cities and below, hoping to create a Special Database brand image that young people love and at the same time have a new effect. So, I signed a contract with the popular battle king of. This is Hip-hop" at that time, Shi Shi, as a short-term image spokesperson (everyone who has watched the show knows that the show is a reality show of hip-hop selection, and Special Database the audience is also a group of people who are willing to accept new things young people). Stone's personal image : simple and sincere. He used to be a chef. Because of his love and persistence in hip-hop, he eventually became the shining king Special Database on the stage. This kind of successful counterattack from ordinary people can easily resonate with the audience. Brand Value Proposition. The value concept of "Don't be afraid of goals, support you" has given a positive spirit to convey that battle can be a dream for life, but borrowing money does not require Special Database battle, emphasizing that 360 IOUs provide support for young people on the road of hard work. This value proposition is also in line with the overall tone of the brand spokesperson. Function points of interest : safety, fast payment, and high quota. It is a common publicity method for credit products. 2. Rhythmic online and offline marketing planning We crawled 1000+ Weibo Special Database data and found that in addition to brand spokespersons and value promotion, rhythmic marketing planning is also the key to success.
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Md Delwar Hossain

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